TRADEMARKS
Brand is not just a Craze but the New Mantra!
It is important for any business to protect their brands as the market is free and many identical products can be found, which can deceive the end users of the product.
When we say protecting of brand, the best way is to get the brand registered as a TRADEMARK.
How to obtain Trademark Registration?
TRADEMARKS
Before knowing the process of registration of Trademarks, it is required to know the history of Trademark.
The first Trademark legislation was passed in England in 13th Century but it came into effect in 19th Century by registering first Trademark - The Bass Brewery's label incorporating its triangle logo for ale
Gaining the customers trust is important in today’s market and any attempt to ride upon the brand value set by another product should be discouraged. In such an attempt India’s Government have set up a robust Trademark Law regime and enacted it as the Trade Marks Act, 1999, which has been amended over the years to protect the interest of both the product/service providers and customers. Trademark is thus, adopted by a product/service provider to distinguish their product and services from that of other.
Registration Procedure
Logo/Name of
Product/Service
Formality Check
Substantive Examination
Reply to Examination Report
Acceptance
Notice of Opposition
Renewal
Filing of Trademark Application
Communication of Check Report
Issuance of Examination Report
Hearing
Publication
Registration, if no opposition is filed
After knowing the procedure for Trademark registration, many questions arises, an attempt has been made below to clarify
When to file?
ANY TIME - It is recommended to file an application at Trademarks Registry for Trademarks registration claiming the date of Usage of Mark, if any, by way of Affidavit
Where to file?
Trademark Registry located in:
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Delhi
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Mumbai
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Chennai
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Kolkata
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Ahmedabad
Requirements?
Selected mark, should be:
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capable of being represented graphically
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capable of distinguishing the goods or services of others
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used (prior use) or proposed to be used
Who can file?
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Natural Person/Individual
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Start-up
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Small Entity
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Others
What to file?
A visual symbol, which may be:
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a word, signature, name, device, label, or numerals
in black and white or in combination of colors used by one person on goods or services
How it benefits?
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It helps in identify the goods and/or services and its origin.
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It guarantees the quality of the goods and/or services.
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It helps in advertising the goods and/or services
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It creates an image for the goods and/or services.
What we can offer?
We can provide you with personalized end-to-end solutions for your BRAND protection by offering the following services:
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Trademark Search and analysis
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Trademark Filing and prosecution
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Analysis of Trademark objections
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Trademark Opposition
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Requirements of Trademarks Registry
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Trademark Watch
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Portfolio management maintenance
Want to protect your BRAND or struck in any stage of its registration, reach us out for Consultation.